One day in early 2021, I found myself Googling “biracial products”. This was not a random occurrence- I did this all the time. I searched different sites for products suitable for my daughter. If it was a toy website, I would filter for the diverse toys. Books- I bought any diverse book I came across. Clothes- I sought out clothes that depicted diverse images. I was my own search engine for the better part of nearly 4 years.
But on that day, while Googling, I thought there had to be a better way. What if there was a site that did this for me? A site that created and stocked products made especially for those that identified with more than one race/ethnicity. A store that catered to the needs of biracial and multiracial individuals? What if I were to create it? And so, Mosaic the Label was born.
But my idea quickly expanded. More important than the products I created, I wanted to provide something that is not always attainable when you're mixed race- a way to express pride in both/all sides. Too often society forces us to put ourselves into a box it is comfortable with, to pick just one of our sides to identify with and identify as. I set out to create a space where we didn't have to choose one. We could be free to love all our sides, embrace all our sides and be proud of all our sides.
Mosaic the Label is more than a brand- it is a lifestyle, a way of life, a movement. I hope you’ll join me on this journey.
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